It’s been 5 years (give or take 12 days) since my last blog post on [ad] future. I never really planned to take such a long break from curating and writing about the… Continue reading

360 degree Light Field display

Researchers at the Graphics Lab at the University of Southern California have developed an interactive 3D display with a difference. It uses a spinning mirror and synchronised projected images to create a combination… Continue reading


Here at [ad]future we love all things RFID and the latest to cross our path is the strangely titled mir:ror (mind you we can’t comment with a name like ours! Developed by Violet… Continue reading

nano touch

Although Apple are clearly leading the field currently in terms of integrating touch sensitive technology into their devices let us not forget that Microsoft also have a heritige here with their Surface computing… Continue reading

Augmented Reality update

MINI Germany recently ran an Augmented Reality campaign for the launch of the new Cabrio. A full description and video of the campaign can be found over on the Future of Ads. As… Continue reading